7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly beneficial tool for keyword research study, particularly when utilizing sophisticated search alternatives that are essentially hidden in plain sight.

Check out the various Google Trends menus and alternatives and discover apparently limitless ways to acquire more keyword search volume insights.

Find out new methods to open the power of among Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is precise, it does not reveal the amount of traffic in real numbers.

It reveals the varieties of questions made in relative percentages on a scale of zero to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

But those numbers are just approximates that are theorized from a mix of internet traffic information service providers, Google Keyword Organizer, scraped search results page, and other sources.

The clickstream information usually originates from anonymized traffic data acquired from users of certain pop-up blockers, internet browser plugins, and some free anti-virus software application.

The SEO tools then use a computation that represents their best guess of how that data correlates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools offer price quotes of keyword traffic, the information presented by Google Trends is based upon actual search queries and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can acquire a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can assist call in precise segmentation of the keyword information that assists to comprehend what geographic places are best for advertising efforts and also find new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t actually understand if the pattern is reporting numerous keyword searches or thousands because the chart is on a relative scale of zero to one hundred.

Nevertheless, the relative numbers can have more suggesting when they are compared with keywords for which there are recognized traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose precise traffic numbers are currently known, for example, from a PPC campaign.

If the keyword volume is particularly big for which you do not have a keyword to compare, there’s another way to find a keyword to utilize for contrast.

A comparison keyword doesn’t have to be related. It can be in an entirely various vertical and could even be the name of a trending celeb.

The crucial thing is the general keyword volume information.

Google releases a Google Trends Daily Trends website that shows trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches daily, and so on.

Example Of How To Pinpoint Search Volume

I’m going to use the search expression [how to drop weight] as an example of how to utilize Google Trends to get a close idea of actual search volume.

The way I do it is by utilizing known search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Search Patterns For Target Keyword Phrases

The target keyword phrase we’re researching is [how to drop weight]

Below is a screenshot of the one-year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the 2 keyword phrases for which we have a close search volume count to compare all three, however for a 24-hour time period.

I use a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is best in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the expression [how to reduce weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Since we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ questions on the very same day, we can state with affordable accuracy that the keyword phrase, [how to slim down] has around a daily search volume of around 30,000 on an average day, give or take a couple of thousand.

The actual numbers might be greater since Google Trends reveals the highs and lows at specific points of the day. The total for the day is very likely greater.

The above hack isn’t 100% accurate. But it suffices to offer a strong ballpark concept and can be used to compare with and confirm extrapolated data from a paid keyword research study tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Trends

There are two general methods to take a look at the keyword data: extended throughout over longer amount of times and shorter time periods.

Extended Period Trends

You can set Google Trends to reveal you the traffic trends extending back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a trend is regularly increasing, this implies you need to focus energy on developing material for this pattern.
  • Down Long-Term Trends: If the trend line is progressively moving down, then it may be a signal that audience content usage is changing.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all 3 variations.

The down pattern reaches associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons that search patterns go down. It can be that individuals lost interest, that the interest went somewhere else or that the trend is outdated.

The digital cam item category is a good example of a downward spiral caused by an item being changed by something else.

  • The digital cam caused the decline in look for standard analog cams.
  • The iPhone began the down spiral of the digital camera.

Understanding which method the wind is blowing could assist a material online marketer or publisher understand when it’s time to bail on a subject or item classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Newbie’s Guide

3. Related Subjects And Questions

Google Trends has 2 excellent functions, one called Associated Subjects and the other Related Queries.

Topics

Subjects are search questions that share a concept.

Determining associated topics that are trending upwards works for finding out how an audience or consumer demand is moving.

This details can, in turn, offer ideas for material generation or new item choices.

According to Google:

“Associated Subjects

Users searching for your term also looked for these subjects.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most frequently browsed subject and a value of 50 is a subject browsed half as typically as the most popular term, and so on.

Increasing– Associated subjects with the biggest boost in search frequency given that the last period.

Outcomes marked “Breakout” had a tremendous boost, most likely because these subjects are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top queries are typically the most popular searches. Increasing Questions are inquiries that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Increasing Questions are excellent for remaining ahead of the competitors.

4. Short-Term Trends Can Bring Massive Traffic

Seeing keyword trends in the brief view, such as the 90-day or even 30-day view, can expose valuable insights for taking advantage of quickly altering search trends.

There is a lots of traffic in Google Discover along with in Google News.

Google Discover is tied to trending subjects related to searches.

Google News is of the moment in terms of present occasions.

Websites that target either of those traffic channels gain from knowing what the short-term trends are.

An advantage of viewing short-term trends (one month and 90 patterns) is that particular days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for an offered topic can help in planning when to release specific sort of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the performance for limiting keyword search question inventory according to category subjects.

This offers more precise keyword information.

The Classifications tab is important due to the fact that it fine-tunes your keyword research study to the proper context.

If your keyword context is [cars], then it makes sense to properly refine Google Trends to show simply the data for the context of car.

By narrowing the Google Trends data by category, you will have the ability to find more accurate info associated to the topics you are investigating for content within the appropriate context.

6. Determine Keyword Data By Location

Google Trends keyword details by geographical place can be used for identifying what locations are the very best to outreach to for website promotion or for customizing the content to specific areas.

For example, if particular kinds of items are popular in Washington D.C. and Texas, it makes sense to intend marketing activity and localized content to those areas.

In fact, it may be helpful to focus link-building marketing activities in those locations initially because the interest is greater in those parts of the country.

Keyword appeal details by area is valuable for link building, content development, material promo, and pay-per-click.

Localizing content (and the promo of that content) can make it more pertinent to individuals who are interested in that content (or item).

Google ranks pages according to who it’s most relevant, so including geographical subtlety into your content can help it rank for the most individuals.

7. Target Search Intents With Search Types

Google Trends provides you the capability to more refine the keyword information by segmenting it by the type of search the data originates from, the Search Type.

Refining your Google Trends research by the type of search enables you to get rid of the “sound” that might be making your keyword research study fuzzy and help it become more precise and significant.

Google Trends data can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic method to recognize search trends for material with the word “how” due to the fact that a great deal of individuals search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the patterns data is useful due to the fact that it reveals what users are searching for.

A Google Trends search for how, what, where, when, why, and who reveals that search questions starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include training content that utilizes words like” how to,”fine-tuning your research with the Buy YouTube Subscribers search type may provide beneficial insights.

For instance, I have found that Buy YouTube Subscribers Browse programs more pertinent “associated topics” and “associated queries” data than researching with “web search” selected.

Here’s another example of how using different sort of search types assists improve Google Trends information.

I did the same how, what, where, when, why, and who browses however this time using the News Browse improvement.

Screenshot from Google Trends, September 2022 The search trends in Google News are remarkably different than the search patterns on Buy YouTube Subscribers. That’s since people need to know the”what “and”how”types of information in Google News. When producing content related to news, recognizing the right angle to report

a news item is very important. Knowing that the words”what”or” who”are most pertinent to a subject can be helpful for crafting the title to what the readers are most thinking about. The above is the view of search inquiries for the past 90 days. When the very same keywords are

searched using the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to increase according to existing events. As an example of how current occasions influence patterns, the greatest spike in searches with the word”who”

happened in the days after the 2020 presidential election. Every Browse Type inquiry refinement shows a different aid to improve the results so that they show more accurate details. So

, provide the Browse Type choices a shot because the details that is provided may be more precise and beneficial

than the more basic and potentially loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are usually considered to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This short article lists 7 methods

to discover beneficial search-related patterns and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s particularly notable is that this article just starts to scratch the surface area of all the info that’s offered. Check out Google Trends and discover extra methods to mix different search patterns to obtain a lot more helpful information. More Resources: Featured Image: Studio Romantic/Best SMM Panel