If you haven’t heard, Looker Studio has actually replaced the well-known Google Data Studio brand name.
While Google Data Studio made reporting easier for numerous online marketers, it certainly had its restrictions.
As a brand’s marketing method progresses and becomes more complex, so does the sophistication of its reporting needs.
If you’re anything like me, you’re likely tired of spending hours updating the very same spreadsheets every month.
Sometimes, more time is invested pulling a report than offering real insights.
When this happens, we’re doing an injustice by spending more time “doing” and less time in fact analyzing the data.
There has to be a better method, right?
This in-depth Looker Studio guide will teach you how to develop and personalize action-oriented reports based on your own data.
What Happened To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a totally free information visualization tool.
Numerous marketers have actually utilized this tool for years to unify and picture information sets from multiple channels.
But now, you’ll see that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Information Studio product to be named Looker Studio in October 2022.
In their official announcement, Google mentioned:
“We are unifying our company intelligence item family under the Looker umbrella, uniting Looker, Data Studio, and core Google innovations like expert system (AI) and artificial intelligence (ML). Looker Studio is still free, and has the same features as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) syncs all of your data sources into one unified reporting experience.
It enables users to produce helpful and visual dashboards that are simple to analyze, share, and tailor.
Essentially, Looker Studio helps surpass information visualization. It’s intended to assist online marketers make more data-driven choices for their customers and brand names alike.
Presently, Looker Studio supports over 800 various data sources, along with 600+ data adapters.
Looker Studio Vs. Data Studio
While Looker Studio touts a lot of the same functions as the former Data Studio, the brand-new name also brings new functions.
- Free variation and Pro version (paid).
- Various modeling technique (LookML).
- Looker combination with Google Sheets.
- More versatile information modeling features.
- Supports 50+ SQLs and databases.
- Combining functions from various data sources.
One of the key differences in between Looker and Data Studio is the way data is designed. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd key distinction that many online marketers will benefit from is the brand-new and enhanced data merging features from Looker.
In Data Studio, it allowed for information sources to be combined.
However, the greatest disadvantage of this was that the mixing function was based on a left external join and typically didn’t mix information in a way that marketers required.
It was a laborious procedure that left many to invest more time manually importing their data into a Google Sheet, then linking that source to Data Studio.
Sounds discouraging, right?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This means that raw information is passed into a database, making it much easier for Looker to combine information from various sources.
The outcome? A faster, more significant method to envision information from all your various marketing sources in an easy-to-digest format.
Starting With Looker Studio
There are a few essential areas to guarantee your first Google Looker Studio report is a success. These consist of:
- Picking a design template or dashboard.
- Linking data sources.
- Selecting metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to select a design template.
To gain access to Looker Studio, check out Looker Studio utilizing your preferred Google Account. This must be the account that you access your Google Analytics, Browse Console, Google Advertisements, etc.
Looker Studio provides a wide range of design templates to get you started.
If you’re brand-new to Looker Studio, it is necessary to pick a design template based upon the type of data being depicted.
Screenshot from Looker Studio, December 2022 With any template, you have the ability to tailor items and fonts to create a more constant report. The appeal of these reports is that multiple pages can be added. Do not seem like your whole marketing story requires to be
shown on one page! Every client has various needs, and their reporting should be no different. The most effective route I have actually found is to utilize and fine-tune different control panels based on who the
intended audience is. For instance, I may develop a different control panel or report page if I’m talking with a CMO vs. an Item Marketing Supervisor. Why?
Depending on the role of who you’re speaking with, they will comprehend and interpret information in various methods.
A CMO, for example, doesn’t require to understand the “in the weeds” data. They want to know what channels are working, what’s not, and if they’re on track to fulfill their objectives.
Link A Data Source
Now that you’ve chosen a template, it’s time to link your information sources.
To add a port to your design template, go to Resource at the top navigation, then click Handle included data sources. Then, you’ll click + Add A Data Source.
Screenshot from Looker Studio, December 2022
There are presently 24 various Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
Nevertheless, you’re most likely using other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google adapters, Looker Studio can connect over 650 various information sources from their partner connectors!
Screenshot from Looker Studio, December 2022 By using the adapters, it takes the manual tasks and syncs all data for you! It ‘d be difficult to note all the available data sources here, but a few of the main ones I have actually used in the past consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Advertising. Advertisement +Google Analytics
- Data. Position Tracking.
- And a lot more.
- SEOMonitor. CallRail.
Keep in mind that much of them: Additional expense. Can decrease reports. Metrics are often deprecated,
- suggesting it is important
- to stay on top of any modifications to your report and rebuild metrics if required. When including an information source, you’ll be asked to authorize the connection in between accounts.
Picking Metrics That Matter Mentioning metrics– they matter. Let’s be real, the worst is when clients open reports and
see a complete data dump. While Looker Studio is completely customizable, this does not mean we ought to be revealing all metrics available. Does your client care about return on marketing spend (ROAS)? Make sure to consist of
metrics such as spend and profits. How about overall brand name awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By conveying the proper metrics and insights based on goals, it shows the client that you are listening to them. A win-win for everybody!
How To Edit A Report
Now that you have actually connected your information sources, it’s time to tailor that report!
Let’s examine this Google Advertisements template as an example.
Initially, you’ll wish to ensure you remain in the “Edit” mode and not “View.”
Screenshot from Google Advertisements, December 2022
You can start personalizing your report by making use of the data field sets on the right-hand side.
If you’ve chosen a design template like the one above, the primary step is to change the information source for each chart you wish to pick.
Screenshot from Google Advertisements, December 2022 From there, you can pick from any of the different
data fields from your chosen information source to alter any visualization. Not only can you create and edit charts and tables in Looker Studio, but the capability to choose the feel and look of a report is a game-changer for clients. It gives a sense of consistency across an organization.
A few methods to individualize the design of your report include: Typeface and background color. Changing comparison metric colors. Text padding to line up either
The design changes will apply to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label font styles to develop brand name standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" A Thorough Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will take time, trial and error, and perseverance to
produce a report visual that meets your reader’s expectations. Don’t get discouraged along the method! Adding Report Filters An effective way to group numerous visualizations together is by adding report and page filters. For example, if you desired all tables and charts to change when editing the date variety, you might include a Date Range icon and set it to “Report Level.”
This implies that if the report is consisted of several pages, whenever the date variety is updated, all chart information updates together with it.
For instance, if you wished to dive into Campaign Type efficiency, there’s a filter for that!
Just browse to the toolbar and pick Include a control > Drop-down list and include the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick various filters for your information to drill down more granularly."/ > This permits you to filter the information on that specific page by campaign type.
For example, if you wished to demonstrate how Search carries out compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters added are at a page level. If you want to make the filter report-level( suggesting the filter would appear on each page of your report), just right-click the filter and select Make report-level.
Create A Chart
If you have actually gotten comfy with your Looker Studio experience, let’s dive into how to create a chart from scratch.
The benefit of producing a custom-made chart is that you remain in complete control from the start of picturing precisely what matters most.
The primary step is to consider who will read this report. Keep in mind to include what information is necessary to them.
Your chart ought to tell a story, and it depends on you to visualize that successfully.
For example, you may wish to include an “Overview” table that incorporates the main metrics or crucial efficiency indicators (KPIs) that matter to them.
To produce a chart, click on “Insert,” which will reveal you all the various charts to pick from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I wish to pick an easy bullet chart to add to my CMO Overview page. The goal of this chart is to reveal if we met our
monthly objective of app installs. The first step is to select the metric you’re determining. In this case, I chose” Installs.” To make this bullet chart reliable, you need to add your target/goal. Ensure to examine package that says”Show Target.”Then, I input various range limits to show the development.
I kept the last range the like the target worth. You can also put the last variety as a greater worth than your target, particularly if you exceed that target worth.
So, what does this chart state? It depicts that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their objective however didn’t rather make it.
Sometimes simple charts are all you need to represent the necessary information. Like all other elements of Looker Studio, you can customize the design of any chart, table, or aspect as I did above.
The following options are readily available for sharing a Looker Studio report:
- Welcome people.
- Set up e-mail delivery.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An Extensive Guide To Get Started With Looker Studio(The New Google Data Studio)"
/ > If you want to welcome individuals to access the report in real time, it’s important to check the share settings. To include somebody through e-mail, it needs to be a Google account email. They can be added as a “Audience”or an”Editor.”
- Another data safety measure Looker Studio included was how links to the report can be shared. You can choose from: Limited. Only people who you have shared the report with can open the link. Unlisted. Anyone on the web with the link can see(or edit– select this setting thoroughly). Public. Anyone on the web with the link can discover and see(or edit– pick this setting carefully).
Another cool function Google included is the alternative to restrict sharing in the following alternatives. In the share settings, click the”equipment”icon in
- the right-hand corner: Avoid editors from altering gain access to and including brand-new people.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Start With Looker Studio (The New Google Data Studio)"/ > I usually advise examining the first box to prevent editors from altering access or adding new people.
By doing so, it allows us to maintain control of the report settings and the integrity of report modifications.
Get Going With Looker Studio Now
Hopefully, this introduction to Google Looker Studio will empower you to feel more confident in producing tailored reports for your clients and brands.
Featured Image: RomanR/Best SMM Panel