Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad discussed that it wasn’t Google that was bad it was the Internet. Then she believed that a person of the factors for keeping users on Google is since the web isn’t constantly a great experience.
Ex-Googler Marissa Mayer
Marissa Mayer was staff member # 20 at Google. She played crucial functions in practically all of Google’s major products, including Google search, local, images, and AdWords, to name a few.
She left Google to become president and CEO of Yahoo! for 5 years.
Mayer was not just there at the start of Google however played a role in forming the company, which offers her a special point of view on the company and its thinking, to some degree.
What is the Reason for Zero-Click SERPs?
Marissa Mayer appeared on a recent Freakonomics podcast that was on the topic of, Is Google Becoming Worse?
In one part of the podcast she firmly insisted that Google search is only a mirror and does not create the low quality of the search results.
She asserted that if the search results are even worse that’s only because the Internet is worse.
The podcast then carries on to discuss highlighted snippets, what some in the search marketing community call zero-click search engine result.
They’re called zero-click since Google shows the information a user requires on the search results page so that the users receive their answer without needing to click through to a website.
Google officially says that these search features are designed to be valuable.
Marissa Mayer believed that another inspiration to keep people from clicking to a site is due to the fact that the quality of the Internet is so bad.
The podcast host began the discussion with his interpretation of what featured snippets are:
“One method Google has actually attempted to fight the overall decline in quality is by supplementing its index of a trillion web pages with some material of its own.
If you ask a basic question about cooking or the age of some political leader or actor, and even what’s the very best podcast, you may see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured snippet.’
It’s a little text that addresses your concern right there on the search-results page, with no need to click a link.”
Mayer offered her opinion that Google might be “hesitant” to refer users to websites.
“I think that Google is more hesitant to send out users out into the web.
And to me, you know, that points to a natural tension where they’re saying,
‘Wait, we see that the web sometimes isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’
People might perceive that and state,
‘Well, they’re keeping them on the page because that helps them make more cash, provides more control.’
But my sense is that current uptick in the variety of inline outcomes is since they are worried about some of the low-grade experiences out on the internet.
I think that the problem is truly hard.
You may not like the manner in which Google’s resolving it at the minute, however given how the web is altering and developing, I’m unsure that the old technique, if reapplied, would do in addition to you ‘d like it to.”
What Is the Inspiration Behind Featured Snippets?
The reason Google gives for supplying featured bits in the search results is that they are convenient for users.
Google’s aid documents explain:
“We display highlighted bits when our systems identify this format will help individuals more quickly discover what they’re looking for, both from the description about the page and when they click on the link to read the page itself. They’re particularly useful for those on mobile or searching by voice.”
Marissa Mayer’s opinion matters since she played a key function in forming Google, from Browse to AdWords to Gmail.
Undoubtedly she’s just using her viewpoint and not stating a reality that Google is reluctant to send out traffic to websites because the quality of the Web is bad.
However could there be something to her observation that Google is simply a mirror which sites today are not great?
Think about that in 2022, there were 8 formally acknowledged Google updates.
Of those 8 updates, 6 of them updates were spam updates, useful material updates and product evaluation updates.
Most of Google’s updates in 2022 were created to remove poor quality web content from the search results page.
That focus on extracting low quality sites aligns with Marissa Mayer’s view that the Web today has plenty of low quality material.
The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web material is bad which it affects the quality of search results.
She stated that she gets a sense that Google might be “concerned about a few of the low-grade experiences out on the internet,” and that’s one of the reasons that it might be “hesitant” to send traffic to websites.
Could Marissa Mayer be stating out loud what Googlers might not say in public?
Listen to the Freakonomics podcast here
Is Google Worsening?
Included image by Best SMM Panel/Koldunov