This previous November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a waste of time.
For those of you who do not know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I chose to join a couple of pods and test it out for myself.
I’m not necessarily a recognized LinkedIn believed leader with countless fans, but I publish about my writing work on a relatively regular basis and have actually even gotten a couple of clients through LinkedIn. So a couple of more fans and engagements with my posts definitely wouldn’t injure.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the essentials.
A LinkedIn pod, often called an engagement pod, is a group of people who have actually agreed to connect and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll have the ability to increase your connections and, consequently, your opportunities.
In an engagement pod, members consent to like, comment, share, and react to each others’ posts regularly. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and interact with it.
Most engagement pods work on the concept of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll require to do the exact same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be useful since they can:
- Magnify the reach of your content
- Help you get more engagement on your content (likes, remarks, shares)
- Deal extended networking opportunities
- Engage employees to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will perform better.
This is particularly important because the LinkedIn algorithm divides material on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too frequently might be marked as spam.
- Low-grade posts: Posts that do not follow finest practices, or do not get enough engagement, will be labeled “low-quality.”
- High-quality posts: Posts that are simple to check out, motivate questions, and include strong keywords will be labeled premium and, therefore, will be revealed to more users on LinkedIn.
The concern is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to join a LinkedIn pod
There are a couple of different ways to join a LinkedIn engagement pod.
Initially, you can start your own pod by developing a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups focused on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your market.
There are also third-party apps like lempod specifically developed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and numerous other pods on platforms like Telegram.
I experimented with all 4 kinds of engagement pods to see which ones worked best. I used a different LinkedIn post for each technique so that I could properly track any distinctions in engagement across approaches.
Here’s a breakdown of that procedure.
Manual pods: I used a blog post on scheduling Buy Instagram Verification reels.
Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this approach, I used a post I ‘d shared on recession marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I wrote for Best SMM Panel on social media share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were used here. Manual LinkedIn pod technique I began by producing a manual LinkedIn pod of my own.
I selected a small group of my author good friends (since they understand the research procedure)to pod up with. I sent them a quick message detailing the method and encouraged them to connect with each other.
Fortunately, they’re all good sports, and I immediately started receiving a barrage of LinkedIn alerts showing the support of my buddies.
I likewise right away noticed some brand-new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin staff member "width= "620 "height="504"/ > That all occurred in simply a number of hours! LinkedIn-specific pod approach I also signed up with a few LinkedIn group pods focused on digital marketing and social networks.
The variety of members really differed in these groups. One had more than a million members, at the others had just a couple of lots. I chose a mix of high-member pods in addition to a few smaller sized ones. If
vanity metrics have taught me anything, it’s that even if a lot of individuals
remain in your circle, it doesn’t imply they’re really focusing. A few of the pods I discovered in my search were described as non-active, so I kept away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have regular posts from other users. The guidelines of GoC were pretty simple: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays pertinent. Group members can then talk about the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post remarks, I did see great deals of people replying to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those same group members
. So, yeah, this was working. A minimum of in terms of garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material
users discussing each others linkedin posts”width= “620”height= “470”/ >
I entered and did the same, engaging with published links and
commenting with my own link after I was done. And I slowly started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I likewise set up the lempod extension on my Google Chrome web browser. lempod provides a digital marketplace filled with LinkedIn engagement pods you can join. I signed up with a couple of pods concentrated on digital marketing and social media. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That seemed relevant. I instantly published the link to my post. Once I shared the link, the screen opened to a big graph, with a list of people
” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as new likes on my post.
Within simply a few minutes, my impressions had grown from 191 to 206. I also had six brand-new comments. I enjoyed this number gradually climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were in fact interested in my work.
Not to mention, the engagement was being available in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, perhaps it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run until I saw that every member of the pod had engaged. 2 hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, however I was never authorized.
It appears this group might
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: In the beginning glance, it may appear like the Automated LinkedIn pod was the most reliable pod, but I actually think it was the Manual pod for factors that I will describe below. In either case, none of the LinkedIn pods really made a big difference for me or assisted grow my existence on the platform considerably.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these results.
This looked like the most natural, the majority of consistent method. Due to the fact that I was leveraging individuals I currently knew, the comments were authentic, relevant, and genuine.
Not to point out, these people are in fact in my market– indicating if my posts show up in their feeds to their connections, it may assist me network further.
Absolutely nothing about this method came off as spammy, though I don’t understand how realistic it is to ask my friends to do this weekly.
Over the course of one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique brought in the most remarks, reactions were vague and less appropriate than those found in my manual pods. Plus, most of these people worked beyond my market. So, there likely isn’t much advantage to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This approach certainly brought in the most likes and comments. But, I didn’t see any appropriate profile check outs, direct messages, or connection demands come through. Likewise, while there were a great deal of brand-new remarks, they were all practically the exact same:
- “Really cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).
I can just envision that other users may see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any additional engagement from this approach.
What do the outcomes imply?
Here are the primary takeaways from my experiment.
Genuine pods have benefit
There is definitely some engagement to be acquired from using LinkedIn pods. Pods that are made up of pertinent, genuine connections within your market can definitely help to magnify your content and get you more views, likes, and remarks.
Spammy pods will not get you far
However, if you’re trying to game the system by signing up with pods that are full of phony accounts or that are unrelated to your industry, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not imply much if they’re originating from accounts that will never work with you.
LinkedIn pods ARE embarrassing
I believe what struck me most about this experiment was the discomfort that included having many inapplicable strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anyone took a more detailed look it would be pretty obvious the engagement was spam.
Simply as I wouldn’t suggest services buy their Buy Instagram Verification fans, I wouldn’t recommend they utilize engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your specific niche, it deserves it. However if it looks suspicious, opportunities are your audience will discover. And the last thing you desire is to lose their trust.
Concentrate on close, relevant connections
If you still want to sign up with a LinkedIn pod after reading this, the best method to utilize them is to join ones that are relevant to your industry which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in valuable relationships (and, ideally, genuine customers).
Here are a couple of tips for discovering the best LinkedIn pods:
- Have a look at groups related to your market or niche. Much of these will have pods related to them.
- Ask trusted connections if they understand of any good pods to join.
- Develop your own pod with a group of like-minded people.
- Avoid overly spammy pods that are just concentrated on promoting content and not taking part in genuine discussions.
- Most of all, concentrate on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
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