Advertisers worldwide this morning started their weekly routine with a big problem accessing Google Ads.
Word quickly spread out throughout Buy Twitter Verification and LinkedIn, with verification from others that this isn’t a periodic problem.
Google Status Dashboard Confirms Blackout
From the Google status dashboard, the failure was confirmed this morning, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Advertisements, January 2023 Since
midday CST, the issue has still not been resolved. Google Ads Liason Ginny Marvin also required to Buy Twitter Verification to confirm the issue: We’re investigating reports of a problem with Google Ads. We will offer more information shortly. The impacted users are unable to access Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers required to LinkedIn and Buy Twitter Verification to voice their concerns.
Why This Matters Advertisers can not manage or optimize their
appropriate access to Google Ads. Even more, Google Advertisements are still serving to users, but online marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a big problem for business of any size. If you’re used to weekly reporting, that’s another task you won’t have the ability to do up until the
Google Ads problem is solved. This failure is inconvenient for Google after their layoff announcement of 12,000 workers on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Advertisements failure on LinkedIn."/ > While this failure is more likely an untimely coincidence to Google Ads, marketers were quick to put it together.
Google Ads is still down for many users since Monday afternoon. After the Friday announcement of 12,000 Googlers, concerns have actually occurred if these layoffs have actually impacted the innovation and staffing that handles these platforms.
This is a developing story and will update as Google offers more info.
Included Image: Stmool/Best SMM Panel