Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In reaction to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO benefit to using WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar question many specialists face in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the same.

WordPress isn’t inherently much better for SEO than any other alternative. It’s one of many methods to build a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether utilizing WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the material if you don’t spend all your time creating a new CMS for yourself. (some individuals choose making a CMS, so YMMV).”

As Mueller says, the most considerable advantage WordPress uses is the ease of usage compared to by hand composing code.

However, that’s just useful to the site owner. It makes no difference to Google if a site is developed with WordPress.

This concern turns up regularly and is worth revisiting due to the misinformation circulating around WordPress and SEO.

For instance, take the second-most upvoted comment in the Reddit thread directly underneath Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s false, though the myth of WordPress being much better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For more information concerning the SEO capabilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker notes the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel