Does the IP address of your website’s server impact your rankings in search results page? According to some sources around the internet, your IP address is a ranking signal utilized by Google.
But does your IP address have the prospective to assist or damage your rankings in search? Continue reading to find out whether IP addresses are a Google ranking aspect.
The Claim: IP Address As A Ranking Factor
Articles on the web from trusted marketing websites declare that Google has more than 200 “understood” ranking elements.
These lists typically consist of declarations about flagged IP addresses impacting rankings or higher-value links since they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists sparked many discussions with Google staff members about the validity of IP addresses as ranking factors in Google’s algorithm.
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The Proof Versus IP Address As A Ranking Factor
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a customer’s website would be affected by spammy sites on the same server.
“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting takes place. You can’t truly control who else is on that IP address or class c subnet.”
Ultimately, Google decided if they took action on an IP address or Class C subnet, the spammers would just transfer to another IP address. Therefore, it would not be the most effective way to take on the concern.
Cutts did note a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that invited more examination however reiterated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam team, noted that Google has the right to take action when totally free hosts have actually been massively spammed.
In 2016, during a Google Webmaster Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s websites on the very same c block of IP addresses was an issue.
“No, that’s completely fine. So that’s not something where you artificially require to buy IP address obstructs to just shuffle things around.
And particularly if you are on a CDN, then maybe you’ll end up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things occur. That’s not something you require to synthetically move around.”
In March 2018, Mueller was asked if an IP change with a various geo-location would impact SEO. He reacted:
“If you transfer to a server in a different area? Typically not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A few months later on, Mueller responded to a tweet asking if Google still counted bad communities as a ranking signal and if a devoted IP was essential.
“Shared IP addresses are fine for search! Lots of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His reaction was merely, “Nope.”
A few tweets later, within the very same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller once again reacted with a basic “Nope.”
In June 2019, Mueller got a question about Google Browse Console revealing a website’s IP address instead of a domain. His answer:
“Generally, getting your IP addresses indexed is a bad concept. IP addresses are often momentary.”
He recommended that the user guarantee the IP address reroutes to their domain.
A few months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are absolutely fine. The majority of the time, it indicates the server wasn’t set up well (we canonicalized to the IP address rather than the hostname, easy to repair with redirects & rel=canonical), but that’s simply a technical detail. It doesn’t indicate they’re bad.”
In early 2020, when inquired about getting links from different IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what occurs if a site on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is actually typical. Having some bad websites on an IP doesn’t make whatever on that IP bad.”
In September, throughout a conversation about bad areas affecting search rankings, Mueller specified:
“I’m not familiar with any ranking algorithm that would take IPs like that into account. Look at Blogger. There are excellent websites that do well (ignoring on-page restrictions, etc), and there are awful sites hosted there. It’s all the exact same infrastructure, the very same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Joy at Google, shared a fun truth.
“Fun truth: changing a site’s underlaying facilities like servers, IPs, you name it, can alter how fast and frequently Googlebot crawls from said site. That’s since it really detects that something changed, which triggers it to relearn how quick and typically it can crawl.”
While it’s intriguing information, it seems to impact crawling and not ranking. Crawling is, obviously, required to rank, however crawling is not a ranking factor.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller replied:
“Unless folks are connecting to your website’s IP address (which would be unforeseen), this would not have any effect on SEO.”
Later on in December, when asked if an IP address rather of a hostname looks unusual when Google assesses a link’s quality, Meuller mentioned, “Ip addresses are fine. The web has lots of them.”
If you’re worried about your IP address or hosting company, the agreement appears to be: Do not fret.
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Our Verdict: IP Address Is Not A Ranking Aspect Any Longer
Possibly in the past, Google try out IP-level actions against spammy sites. However it needs to have found this inefficient since we are not seeing any verification from Google agents that IP addresses, shared hosting, and bad neighborhoods belong of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking element.
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