In a world where PR and content marketing is vital to SEO, the sports market can cause some knowings for anyone in the digital marketing field.
Karina Barriga Albring of FIFA joins me on the SEJ Program to talk about the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.
Have a look at how sports can offer some valuable marketing insights and how marketing can gain from sports too.
We know how passionate individuals have to do with a sport, whether football, soccer, or basketball. People sometimes have an unreasonable attachment to this activity, myself consisted of. We don’t utilize our minds when we process a sport. The fan base is not something rational. So when you have such an accessory to something. The psychological connection is so strong that, of course, brand names will want to be involved. Sports marketing is tagging along to the enormous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44
We’re going to start seeing brands line up with athletes whose message and online persona line up with the values that the brand wants to spread.— Karina Barriga Albring, 24:31
Brands like to have ambassadors who are relatable and who are genuine people. So if you are an athlete who delights in theater, go to the theater and get associated with regional community activities. Attempt to identify the other passions that you have. All of that assists you build your persona. Make people discover you more relatable and pleasant, which will translate into brands wanting to work with you.— Karina Barriga Albring, 30:30
[00:00]– About Karina.
[03:40]– How dealing with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is certifying a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to construct their brand.
[33:28]– Sports Marketing pointers that can be used to marketing.
In the time that we’re living in, we’re no longer contending for an audience. We’re not just
competing with our direct rivals but for the attention of the audience. You’re competing for people’s times. So if you are trying to get one of your fans’ attention, you are taking on the music they listen to. You’re also competing with Spotify and so many different things. These days that is something that we require to consider when we analyze our techniques and our positioning. It’s not only about our direct rivals however about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29
In website advancement or SEO, it’s constantly great to check what your primary rival is doing and your smaller competitors. And it’s always terrific to have a “side job” to try out. However, obviously, you may be unable to do it on your company’s website. Still, the ability to have some side project and after that turn it into a service case and then pitch the capability to do it on your business’s site might also be useful.— Loren Baker, 47:23
The number one thing is understanding the audience. Who are you attempting to reach, and then determine the very best channels to reach that audience? With influencers and content creators online, when we think about PR, we do not just think of standard media. We think of anyone with a platform to make your message prevalent.— Karina Barriga Albring, 8:27
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Connect with Karina Viviana Barriga
Karina loves structure enduring relationships with people, utilizing the game of football as her prime opportunity.
Her passion for sports and expertise in journalism, public relations, and marketing assist her develop athletes and businesses side-by-side through dynamic company models.
With an MBA devoted to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is prepared to make considerable changes in this ballgame!
Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verification: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verification: https://www.twitter.com/lorenbaker Get in touch with him
on LinkedIn: https://www.linkedin.com/in/lorenbaker