Today’s Ask An SEO question comes from Kayle from Cape Town, who asks:
Google reveals 314 of my web sites pages are indexed, but Ahrefs just shows 260 internal pages and Semrush only shows 220. What does this mean? How can I accurately cross-check whether all my pages are indexed?
Whoever stated “numbers don’t lie” never ever dealt with a modern-day analytics program– or, any program that attempts to emulate what Google is doing. Those programs lie all the time.
However the lies aren’t nefarious.
None of the tools we utilize are attempting to deceive us into believing we have different outcomes than we do.
Understanding how a tool works, what it is measuring, and how to best checked out those measurements is a vital ability for any digital online marketer.
So, how do you understand the differences between diverse results in numerous tools?
Take a look at The Tool’s Source
The first step in comprehending how to understand arise from numerous tools is to comprehend the tool you are using.
Where does that tool pull its data?
How does it pull data?
Is the information going to be precise or more of a pattern gauge?
For instance, new SEO pros are frequently surprised by the disparities when taking a look at Semrush’s traffic estimates vs. numbers in Google Analytics.
But if you understand how each tool gets its data, its proper usage becomes self-apparent.
Semrush’s traffic analysis is based upon the number of keywords a site ranks for and an estimate of just how much traffic each keyword will bring.
This is extremely unreliable when wanting to compare outright data for sites.
If you are looking for traffic patterns in time, Semrush is among the best tools out there for competitive analysis.
However I would never ever utilize it to measure the traffic on a site where we have access to Google Analytics, since Google Analytics determines the actual visitors to a website.
Semrush quotes traffic; Google Analytics determines traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the question at hand.
If I am attempting to comprehend the number of indexed pages for a website I manage, I’m just going to depend on data from Google Search Console. Why?
Google Browse Console (GSC) is the only tool of the three in concern that determines how many pages are indexed vs. approximates the number of indexed pages.
Is Google Search Console constantly wholly fix? No.
However in almost every case, GSC will provide a more accurate representation of the number of pages are actually indexed.
Both Semrush and Ahrefs provide the alternative to connect your GSC data to your account.
This makes the information from those tools more accurate on your website.
This does not suggest that the numbers of competitors’ sites– or websites where you don’t control the Google Browse Console– are going to have more precise results in Ahrefs or Semrush.
But if you require competitive analysis, Ahrefs and Semrush are the best method to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I do not believe that’s needed.
Google is the place you desire all of your pages indexed.
Google Browse Console was made for that purpose.
It’s the only source of original data you have when it concerns Google’s index, since search operators do not return precise results and have not for some time.
It is necessary for digital online marketers to understand what a tool does, where its information comes from, and the very best method to use it.
So far, I have not seen an AI that is a replacement for an eager marketing mind equipped with the understanding of how the environment works.
So before you run an analysis, comprehend the tool and what it is best used for.
You’ll be a better digital online marketer if you comprehend what you are measuring, how, and why.
Included Image: Dikushin Dmitry/Best SMM Panel